What is Twitter

Twitter is an online platform which allows you to communicate with users who follow you, and keep them up to date with short punchy announcements. Originally Twitter was introduced for personal use, however, businesses are now seeing the advantages of utilising not just Twitter, but other social platforms too.

In brief, Twitter allows you to post a short message or update to your followers within the 140-character limit. These characters can be used to keep followers up to date by sharing links, videos and photos directly within your news feed.

Setting Up

Creating a Twitter account only takes a few minutes and can be done by filling in a username, email and a few other minor details. Once you have set up your account you can begin customising your page; for example, you can add a cover photo which is essentially a background for your page, as well as a profile photo.

If you are setting up as a company, then it is probably best to keep branding unified across all your social medias and portfolio. An example is the Nixon Williams Twitter page, where you can see our logo which has been used as our profile picture, and our branded cover photo which contains important contact details.

Create a Following

It might be an idea to start following your friends, colleagues, people you aspire to and so on, but remember to keep it professional – your clients will be able to see who the company follows!

A little tip – follow your fellow contractors. There are a few reasons as you can also view their followers, which may give you a good idea of who may also be interested in your product or services.

The best way to gain a following is to do just that and follow others within your industry circle, in time people will follow you in return. Twitter can be used for many things; however, you will need to decide how to use your account whether that be to provide guidance or to showcase your knowledge or even use it for outreach.

making contracting

Content is King

Producing high quality and relevant content will attract followers. If the content you are producing on Twitter is relevant and seen to be useful to your audience then they will more likely interact with you.

Although if you have set up a company Twitter page you will need to focus the Tweets only on the company’s relevant updates, for example:

  • New blog posts
  • Updates to your portfolio
  • Offer advice and guidance
  • Commentary on changes and developments within your industry
  • Your attendance at networking events

It can be challenging to remember to keep your Twitter updated and we would suggest 1 tweet a day for company pages, as this makes your account look active and still man managed. However, if you are struggling with the planning and execution process then there are tools out there that can help.

As a contractor time is money, so you may not have time to dedicate to updating your Twitter. Tools similar to Co Schedule allow you to schedule future tweets. A scheduling tool can be used to plan future content and social media messages, and is especially handy if your Portfolio runs on WordPress, as the platform will publish the content on your website for you. What’s great about this is that once you have connected your social media profiles, you can create, schedule and post the update through the content planner.

An alternative to Co Schedule is Hootsuite, which allows you to manage all of your social medias from one place.

If you’d like you can follow us on twitter, just search for ‘Nixon Williams’ in the search toolbar.

Alternatively, if you are seeking out advice regarding becoming a contractor then you can contact our new business team on 01253 362062 or email newbusiness@nixonwilliams.com

Jargon Buster

Tweets: an update on what you are doing or feeling

Re Tweets: sharing someone else’s tweet on your profile

Follower: someone who has chosen to have you in their home feed

Following: when you choose to follow someone else and have their updates in your home feed

@username (handle): a symbol used next to a username to tag them in tweets for example "Simon Curry CEO of @nixon_williams”. These ‘handles’ will then notify the user of the update

# (hashtag): a hashtag is a symbol used to categorise topics such as, #contractors and will therefore allow anyone to view tweet with a hashtag included, using the search bar