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How to Make LinkedIn Work for You

Most professionals these days, particularly contractors, utilise LinkedIn for a variety of reasons from building and growing their networks, to finding contracts and clients. For whatever reason you, yourself use LinkedIn, here are some tips on how to make it work for you. Building and Growing your Network LinkedIn is the place to go when […]

By Alex Graham on 10 Feb 2016
Read time: 2 minutes

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Most professionals these days, particularly contractors, utilise LinkedIn for a variety of reasons from building and growing their networks, to finding contracts and clients. For whatever reason you, yourself use LinkedIn, here are some tips on how to make it work for you.
Building and Growing your Network
LinkedIn is the place to go when building your professional network online. It was launched in 2003 and quickly became the fastest growing social media network for professionals. As of November 2015 there was around 400 million users worldwide, and roughly around 2 new members every second!
So, assuming you already have a LinkedIn profile and you have filled out all the relevant information of previous works and or contracts, you can now begin to make connections. To do so, you can either import them from your email address book or search for them manually. Usually once you have a few connections, LinkedIn will suggest people within your connections circles of whom you may know.
You can also grow your network through the ‘My Network’ tab located at the top of the page, it lists a few different options from, adding contacts to finding people you know.
Finding Potential Contracts & Clients
Now you have some connections, the next step is to utilise these connections in order to find yourself a new opportunity. One step you could take before embarking upon this task is to share an update with your current connections, that you are available for work from a particular date.
This allows the people in your current professional network to be aware that your services are available in the near future. Some may have been wanting to hire you for a project but haven’t as of yet.
Next, you may want to conduct some outreach of your own, the contracts aren’t going to find you, you have to find them. Start by reaching out to any previous contracts and informing them that you are going to be available for work soon.
Get Headhunted
When compiling your profile, you need to make sure to use keywords which are relevant to your expertise. When companies are searching for talent on LinkedIn, they can use the database and search for keywords relevant for the position they wish to fill.
Keywords are displayed by relevance, with the most important appearing first and appearing in a user’s headline and summary. In order to make sure you you are appearing in their searches make sure the keyword which most describes you is repeated a few times in your profile.
Recommendations
LinkedIn recommendations are as close as it gets to a job reference and they provide your profile with authority. Begin your search for recommendations by reaching out to past connections and actively asking for them to provide a recommendation for your profile.
If you are ready to make the move to contracting then you can speak to our New Business Team on 01253 362062 or email craig.whelan@nixonwilliams.com for more information.

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We will never share your data with anyone without your permission. Read our Privacy policy to see how we use your data.