Branding has become a part of our everyday lives, whether you notice it or not; it influences us in many ways, significant or otherwise, and there is one thing about branding. It is everywhere.
From the moment you wake up and use your branded toothpaste and mouthwash to the minute you get home and turn on the TV; there is no escaping it.
Branding has become an integral part of running a business and is the solid foundation of a business’ marketing plan. It should be right at the top of your to-do list when transitioning to a limited company of your own, how else would you expect to build not only a reputation but good relationships too.
Establish Your Services
First of all, you need to establish what services you are offering whether it be IT or writing, and what makes your services unique. Having a discussion regarding this with your friends and family at this point would be a great idea, and could give you a good USP (unique selling point). An example of a good USP is the fact you have previous experience and expertise in a particular industry such as the IT sector. At this point, you need to start brainstorming ideas for your tagline or slogan, one example is:
“Gemma Church, the freelance writer who gets tech”
This person has experience within the IT industry, and with her experience and knowledge can now apply this to her work as a freelancer. Be careful what you have as your USP and tagline as these elements will become a part of your brand identity – what people know you for as a professional.
So you want to make sure that what you do choose can last, not just for the foreseeable future but for the years to come – so make sure you’re happy with it and that you get it right.
The Creative Side
Once settled upon your USP and taglines, you can begin the more exciting process of designing and creating your brand visuals, such as logo’s, letterheads for invoices, email signature, business cards and so on. If you feel you have the skills to carry out this process yourself then feel free to do so, however, you can outsource from a fellow freelancer if you’d like, preferably a graphic designer who you can provide with a brief and concentrate on other aspects of creating your brand.
Protect Your Brand
The next step you may wish to take is to get legal protection for your visual branding and any distinctive phrases you use to describe your new limited company brand. Remember that everything your business does is linked to your brand in the eyes of the client.
Getting Your Name Out There
After all your branding is finalised, the next step and possibly the scary one is to go and promote your new brand. This can be done through a marketing campaign which includes, website creation, PR (public relations), advertising and offers such as a ‘bundle service’.
If you would like to speak to someone in our new business team about any queries you may have please contact us on 01253 362062 or email firstname.lastname@example.org
If you are thinking of making the move to contracting, you may find these pages helpful: